DEFINE

Let's figure out who you are. In this stage, we will work together to build the foundation of your brand. Whether you are starting from scratch, or have an established business, being clear on what makes your brand unique will direct all future strategies and tactics. 

EXAMPLE DELIVERABLES

• Brainstorm/Workshop Sessions

• Focus Groups

• Mission, Vision and Value Statements

• Defined Short and Long-term Goals

• How-to Guide for using these new tools

DESIGN

With a clear and strong foundation, it is time to build on your mission and values with aesthetic tools that demonstrate this to your stakeholders (internal and external). Every individual and business has different needs and we are equipped with a network of professional creatives to build tools that are stunning and effective.  

EXAMPLE DELIVERABLES

• Custom logo and brand look & feel (colours, fonts, letterhead, business card, photography style, etc.) 

• Brand Bible: The reference and training tool to ensure you and all your stakeholders understand and consistently use your new branding

• Tone of voice statement with three social media post samples (or 1 blog post) 

• Styled photoshoot

• Custom website (Content building, website build and design, e-commerce, etc.)

• Digital Identity Setup: Facebook, LinkedIn, Twitter, Instagram 

DELIVER

With a clearly defined brand and aesthetic, how do you build and sustain your reputation? Maintaining and growing your brand requires careful consideration and planning.  Let me help!

EXAMPLE DELIVERABLES:

• Communications plan (short and/or long-term)

  • Networking goals

  • Social media strategy

  • Content calendar

  • Marketing/PR tactics

  • Long-term agency recruitment

  • SEO/SEM

• Social media management services

• Translation services